[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”1deg” background_color_gradient_stops=”rgba(0,0,0,0.58) 0%|rgba(255,255,255,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/corporate.promasidor.com\/gh\/wp-content\/uploads\/sites\/8\/2023\/07\/Promasidor-Ghana-About-Us.jpg” background_size=”custom” background_image_width=”2545px” background_image_height=”490px” module_alignment=”center” min_height=”100%” height=”420px” custom_margin=”-110px||||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” alt=”Promasidor-Ghana-About-Us” title_text=”Promasidor-Ghana-About-Us” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”||||false|true” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
Promasidor is a food and beverage giant with Promasidor is a food and beverage giant with a range of affordable, top-quality products in over 30 countries across Africa.<\/span>” content_last_edited=”on|phone” _builder_version=”4.20.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”Trebuchet|700||on|||||” header_text_color=”#FFFFFF” header_font_size=”60px” custom_padding=”150px||||false|false” global_colors_info=”{}”]<\/p>\n Promasidor is a food and beverage giant with a range of affordable, Promasidor Ghana Limited commenced operations in 1999 under the name \u201cWonder Foods Limited\u201d and has now become a leading food manufacturing company in the country registered with the Ghana Investment Promotion Council. Since then, its range of products have become firm favourites among consumers. Cowbell, our leading brand, is a popular milk powder product. It has grown to include a number of extensions that have been well received by Ghanaians. They include Cowbell Coffee, Chocomalt, Strawberry, Mocha, Coconut and Banana. Miksi, “a creami, tasti” alternative is our other popular milk powder brand. We also produce and market a range of Onga seasoning powders which are available in a range of delicious flavours to appeal to the Ghanaian taste buds. We export products to many neighbouring countries including Togo, Burkina Faso, Liberia, Sierra Leone and Cote D’Ivoire.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Story Section” _builder_version=”4.20.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”35px||5px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” min_height=”112px” custom_margin=”0px|auto|-35px|auto|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n ” content_phone=”<\/p>\n ” content_last_edited=”on|tablet” _builder_version=”4.20.0″ _module_preset=”default” text_font=”Trebuchet||||||||” text_text_color=”#0c71c3″ text_font_size=”32px” header_font=”|700||on|||||” header_text_align=”center” header_text_color=”#6f6f6f” custom_margin=”||25px||false|false” custom_margin_tablet=”||45px||false|false” custom_margin_phone=”||45px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|700|||||||” text_text_color=”#0079ce” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted – milk.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa.<\/p>\n \nA passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.\n<\/p>\n \nInitially distributing our flagship powdered milk brand in the Democratic Republic of the Congo, Promasidor soon grew to include several more nutritional food-and-beverage brands which we distribute to many other African countries, including Ghana. Operations in Ghana commenced in 1999 and today Promasidor Ghana even distributes to neighbouring countries such as Togo, Burkino Faso, Liberia, Sierra Leone and Cote D’ Ivoire.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” show_divider=”off” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Mission Section” _builder_version=”4.20.0″ _module_preset=”default” background_color=”#f5f5f5″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”||5px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#0c71c3″ header_font=”Trebuchet|700||on|||||” header_text_align=”center” header_text_color=”#6f6f6f” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|700|||||||” text_text_color=”#0079ce” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n To be Ghana’s leading FMCG food business by delivering continued sustainable high growth<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|700|||||||” text_text_color=”#0079ce” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring joy to millions of consumers across Africa.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Arial|300|||||||” global_colors_info=”{}”]<\/p>\n We have enjoyed ongoing success for over 40 years. This success has been built on not only understanding the needs of our consumers, but also on the understanding of the needs of our employees, our suppliers and our stakeholders.<\/p>\n Our Mission:<\/strong> To provide quality food products to all our consumers.<\/p>\n Our Vision:<\/strong> To lead the market with quality food products, while setting the highest standards of production and distribution in Africa.<\/p>\n We Live Our CREST values:<\/strong><\/p>\n Customer Focus.<\/strong>\u00a0We recognize that without its customers Promasidor would not exist. We therefore place customers at the center of our activities to drive all that we do.<\/p>\n Respect for All and the Environment.<\/strong>We respect our colleagues, customers, consumers and all stakeholders, including the environment, and treat them as we would want to be treated.<\/p>\n Excellence in Execution.<\/strong> We accept personal accountability to achieve everything we set out to do. We are determined to do our best, dissatisfied with mediocrity and committed to a result-oriented culture.<\/p>\n Support for Each Other.<\/strong> We have a compelling desire for everyone to improve and contribute, and because our people are fundamental to the success of Promasidor, we must all support each other.<\/p>\n Trust.<\/strong> The success of Promasidor is dependent on the professionalism and responsible conduct of its employees centered on integrity. This conduct is enhance when there is a foundation of trust. To achieve trust, we always behave reliably, fairly and honestly, and we treat each other all our stakeholders with the highest standards of ethics.<\/p>\n Profitability<\/strong> – We will sell products where we can be profitable. If circumstances within the operating environment limit the potential to generate profits, the company cannot invest, grow, motivate, develop and reward our people and stakeholders.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#0c71c3″ header_font=”Trebuchet|700||on|||||” header_text_align=”center” header_text_color=”#6f6f6f” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n To build brands with high equity, quality, and nutrition, that are affordable in every category we compete in. Driven by deep consumer insights, creativity and innovation via a culture of excellence and diligence. Premised on the principles of discipline, determination, hard work, teamwork, focus, persistence, completeness and respect for people and the environment<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#0c71c3″ header_font=”Trebuchet|700||on|||||” header_text_align=”center” header_text_color=”#6f6f6f” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ text_orientation=”center”]<\/p>\n Thinking out of the box: Challenge the status quo [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video Section” _builder_version=”4.20.0″ _module_preset=”default” background_color=”#292929″ global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”-75px||-75px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/kolPUJ6Mu9E” thumbnail_overlay_color=”#000000″ _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/corporate.promasidor.com\/gh\/wp-content\/uploads\/sites\/8\/2023\/07\/yum_banner.jpg” alt=”yum_banner” title_text=”yum_banner” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” admin_label=”Fullwidth Image” sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.20.0″ _module_preset=”default” background_enable_color=”off” custom_margin=”||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.20.0″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px||0px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Column” _builder_version=”4.20.0″ _module_preset=”default” background_color=”#ededed” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/corporate.promasidor.com\/gh\/wp-content\/uploads\/sites\/8\/2023\/07\/06_cta_corporate-1.jpg” alt=”Corporate Footprint” title_text=”06_cta_corporate (1)” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NiJ9fQ==@” align=”center” _builder_version=”4.21.0″ _dynamic_attributes=”url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” background_color=”#004378″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#064476″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/corporate.promasidor.com\/gh\/wp-content\/uploads\/sites\/8\/2023\/07\/cta-footprint-ghana.jpg” alt=”Read Our Articles” title_text=”cta-footprint-ghana” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMCJ9fQ==@” _builder_version=”4.21.0″ _dynamic_attributes=”url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” background_color=”#ededed” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" About Promasidor is a food and beverage giant with a range of affordable, top-quality products in over 30 countries across Africa.Promasidor Ghana Limited commenced operations in 1999 under the name \u201cWonder Foods Limited\u201d and has now become a leading food manufacturing company in the country registered with the Ghana Investment Promotion Council. Since then, its […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"\n
a range of affordable, top-quality products in
over 30 countries across Africa.<\/span>” content_phone=”<\/p>\nAbout<\/h1>\n
About<\/h1>\n
top-quality products in over 30 countries across Africa.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”850 mil\/30 countries Section” _builder_version=”4.20.0″ background_color=”#ff7e00″ custom_padding=”0px||30px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/corporate.promasidor.com\/gh\/wp-content\/uploads\/sites\/8\/2023\/03\/About-below-the-fold.png” alt=”About – below the fold” title_text=”About – below the fold” align=”center” _builder_version=”4.20.0″ _module_preset=”default” width=”35%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|300|||||||” text_text_color=”#FFFFFF” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\nOur Story<\/h1>\n
Our Story<\/h1>\n
Our Story<\/h1>\n
Our Vission<\/h1>\n
Our Mission<\/h1>\n
CORE VALUES<\/h1>\n
Accountability\/ Team work\/ Discipline\/ Humility \/ Loyalty \/ Commitment
Integrity \/ Trust\/ Respect \/ Reliability
Drive for Excellence\/ Passion \/ Nurturing Great Talents<\/p>\n