{"id":2420,"date":"2023-07-19T07:39:22","date_gmt":"2023-07-19T07:39:22","guid":{"rendered":"https:\/\/corporate.promasidor.com\/dz\/?page_id=2420"},"modified":"2023-07-20T22:46:23","modified_gmt":"2023-07-20T22:46:23","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/corporate.promasidor.com\/dz\/a-propos\/","title":{"rendered":"\u00c0 PROPOS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.20.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”1deg” background_color_gradient_stops=”rgba(0,0,0,0.58) 0%|rgba(255,255,255,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/corporate.promasidor.com\/dz\/wp-content\/uploads\/sites\/9\/2023\/03\/About-Us-Promasidor-Header.jpg” background_size=”custom” background_image_width=”2545px” background_image_height=”490px” module_alignment=”center” min_height=”100%” height=”420px” custom_margin=”-110px||||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”||||false|true” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

About<\/h1>\n

Promasidor is a food and beverage giant with
a range of affordable, top-quality products in
over 30 countries across Africa.<\/span>” content_phone=”<\/p>\n

About<\/h1>\n

Promasidor is a food and beverage giant with a range of affordable, top-quality products in over 30 countries across Africa.<\/span>” content_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”Trebuchet|700||on|||||” header_text_color=”#FFFFFF” header_font_size=”60px” custom_padding=”150px||||false|false” global_colors_info=”{}”]<\/p>\n

\u00c0 PROPOS<\/h1>\n

Promasidor est un g\u00e9ant de l\u2019alimentaire qui produit, distribue et commercialise des
produits alimentaires et des boissons de qualit\u00e9 sup\u00e9rieure \u00e0 travers le continent Africain.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”850 mil\/30 countries Section” _builder_version=”4.20.0″ background_color=”#ff7e00″ custom_padding=”0px||30px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/corporate.promasidor.com\/dz\/wp-content\/uploads\/sites\/9\/2023\/03\/About-below-the-fold.png” alt=”About – below the fold” title_text=”About – below the fold” align=”center” _builder_version=”4.20.0″ _module_preset=”default” width=”35%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial|300|||||||” text_text_color=”#FFFFFF” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Promasidor est une soci\u00e9t\u00e9 multi-locale de produits alimentaires et de boissons qui ravitaille plus de 850 millions de personnes. Motiv\u00e9e, dynamique et progressiste, Promasidor est un exemple vibrant de ce qu\u2019on peut accomplir sur ce grand continent.<\/p>\n

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NOTRE HISTOIRE<\/h1>\n

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Promasidor fut fond\u00e9 en 1979 par Robert Rose, qui quitta le Royaume-Uni pour le Zimbabwe en 1957 afin de poursuivre son r\u00eave Africain. Directeur d\u2019 Allied Lyons Africa pendant plus de 20 ans, il a voyag\u00e9 \u00e0 travers toute l\u2019Afrique et a acquis une connaissance unique et profonde de l\u2019industrie alimentaire du continent. Il remarqua en particulier le manque de disponibilit\u00e9 d\u2019un produit tr\u00e8s nutritif que les pays d\u00e9velopp\u00e9s prennent pour acquis \u2014 le lait. C\u2019est de ce constat que d\u00e9buta l\u2019histoire et l\u2019aventure de Promasidor.<\/p>\n

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Il r\u00e9alisa qu\u2019avec les progr\u00e8s rapides de la technologie de manufacture du lait en poudre, il y avait une opportunit\u00e9 et la possibilit\u00e9 de fournir du lait en poudre de qualit\u00e9 en petites quantit\u00e9s dans des sachets individuels. On d\u00e9couvrit que retirer la graisse animale du lait et la remplacer par de la graisse v\u00e9g\u00e9tale \u00e9tendait la dur\u00e9e de conservation du lait. Ceci signifiait que pour la premi\u00e8re fois, du lait en poudre pouvait \u00eatre distribu\u00e9 \u00e0 travers le vaste continent africain, g\u00e9n\u00e9rant ainsi, un acc\u00e8s \u00e0 un lait abordable pour la population Africaine.<\/p>\n

Une foi passionn\u00e9e dans cette vision alimenta ce concept novateur de la vente de lait en poudre dans de petits sachets et en 1979, Promasidor commen\u00e7a \u00e0 vendre le lait Cowbell dans la R\u00e9publique D\u00e9mocratique du Congo (alors Za\u00efre). Aujourd\u2019hui Cowbell est vendu dans la majorit\u00e9 des pays du continent africain.<\/p>\n

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NOTRE VISION<\/h1>\n

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Nous sommes une compagnie Africaine, fi\u00e8re de notre h\u00e9ritage et enti\u00e8rement d\u00e9vou\u00e9e au continent. Nous produisons et commercialisons des marques uniques qui apportent commodit\u00e9 et plaisir \u00e0 des millions de consommateurs en Afrique.<\/p>\n

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La vision de Promasidor est de donner l\u2019opportunit\u00e9 \u00e0 tous nos consommateurs en Afrique de b\u00e9n\u00e9ficier de produits de qualit\u00e9. Avec plus de 35 ans de succ\u00e8s construit sur une compr\u00e9hension des besoins de nos consommateurs, mais aussi des besoins de nos employ\u00e9s, fournisseurs et intervenants ; Notre vision groupe est de donner l\u2019opportunit\u00e9 et la possibilit\u00e9 aux consommateurs d\u2019acc\u00e9der \u00e0 des produits de qualit\u00e9 \u00e0 des prix abordables, et ce, \u00e0 travers tout le continent Africain.<\/p>\n

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“Chez Promasidor Djazair, nous consid\u00e9rons que la qualit\u00e9 ne doit pas \u00eatre r\u00e9serv\u00e9e \u00e0 quelques privil\u00e9gi\u00e9s seulement.”<\/p>\n

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Pour les consommateurs Alg\u00e9riens, toujours plus exigeants dans leurs choix, la qualit\u00e9 doit \u00eatre un droit et non une option. Nous pensons que les entreprises qui, comme Promasidor Djazair, pourront tenir cet engagement dans le temps, avec constance, \u00e9thique et d\u00e9termination seront celles qui sauront nouer un v\u00e9ritable contrat de confiance durable avec les Alg\u00e9riens.\n<\/p>\n

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Nous sommes \u00e9galement persuad\u00e9s que cette qualit\u00e9 peut \u00eatre produite ici en Alg\u00e9rie.\n<\/p>\n

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NOS VALEURS<\/h1>\n

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Nous sommes une entreprise africaine fi\u00e8re de son h\u00e9ritage et totalement engag\u00e9e sur le continent. Nous fabriquons, commercialisons et vendons des marques uniques qui font le bonheur de millions de consommateurs \u00e0 travers l’Afrique.<\/p>\n

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Nous connaissons un succ\u00e8s continu depuis plus de 40 ans. Ce succ\u00e8s s’est construit non seulement sur la compr\u00e9hension des besoins de nos consommateurs, mais aussi sur la compr\u00e9hension des besoins de nos employ\u00e9s, de nos fournisseurs et de nos partenaires.<\/p>\n

Notre mission :<\/p>\n

Fournir des produits alimentaires de qualit\u00e9 \u00e0 tous nos consommateurs.<\/p>\n

Notre vision :<\/p>\n

\u00catre le leader du march\u00e9 avec des produits alimentaires de qualit\u00e9, tout en \u00e9tablissant les normes les plus \u00e9lev\u00e9es de production et de distribution en Afrique.<\/p>\n

Nous vivons nos valeurs CREST :<\/p>\n

Orientation client. Nous reconnaissons que sans ses clients, Promasidor n’existerait pas. Nous pla\u00e7ons donc les clients au centre de nos activit\u00e9s pour piloter tout ce que nous faisons.<\/p>\n

Respect de tous et de l’environnement.<\/p>\n

Nous respectons nos coll\u00e8gues, nos clients, nos consommateurs et toutes les parties prenantes, y compris l’environnement, et nous les traitons comme nous voudrions \u00eatre trait\u00e9s.
\nL’excellence dans l’ex\u00e9cution. Nous acceptons la responsabilit\u00e9 personnelle d’accomplir tout ce que nous entreprenons. Nous sommes d\u00e9termin\u00e9s \u00e0 faire de notre mieux, insatisfaits de la m\u00e9diocrit\u00e9 et engag\u00e9s dans une culture ax\u00e9e sur les r\u00e9sultats.<\/p>\n

Soutien mutuel.<\/p>\n

Nous souhaitons ardemment que chacun s’am\u00e9liore et apporte sa contribution, et comme nos collaborateurs sont essentiels au succ\u00e8s de Promasidor, nous devons tous nous soutenir mutuellement.<\/p>\n

La confiance.<\/p>\n

Le succ\u00e8s de Promasidor d\u00e9pend du professionnalisme et de la conduite responsable de ses employ\u00e9s, centr\u00e9s sur l’int\u00e9grit\u00e9. Cette conduite est am\u00e9lior\u00e9e lorsqu’il existe une base de confiance. Pour obtenir cette confiance, nous nous comportons toujours de mani\u00e8re fiable, \u00e9quitable et honn\u00eate, et nous traitons toutes les parties prenantes avec les normes d’\u00e9thique les plus \u00e9lev\u00e9es.<\/p>\n

Rentabilit\u00e9 –<\/p>\n

Nous vendrons des produits l\u00e0 o\u00f9 nous pouvons \u00eatre rentables. Si les circonstances au sein de l’environnement op\u00e9rationnel limitent le potentiel de g\u00e9n\u00e9rer des b\u00e9n\u00e9fices, l’entreprise ne peut pas investir, cro\u00eetre, motiver, d\u00e9velopper et r\u00e9compenser son personnel et ses parties prenantes.<\/p>\n

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\u00c0 PROPOS Promasidor est un g\u00e9ant de l\u2019alimentaire qui produit, distribue et commercialise des produits alimentaires et des boissons de qualit\u00e9 sup\u00e9rieure \u00e0 travers le continent Africain.Promasidor est une soci\u00e9t\u00e9 multi-locale de produits alimentaires et de boissons qui ravitaille plus de 850 millions de personnes. Motiv\u00e9e, dynamique et progressiste, Promasidor est un exemple vibrant de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"\nPromasidor \u00c0 PROPOS<\/title>\n<meta name=\"description\" content=\"Promasidor is an African beverage and food products powerhouse that caters to 850-million people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.promasidor.com\/dz\/a-propos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promasidor \u00c0 PROPOS\" \/>\n<meta property=\"og:description\" content=\"Promasidor is an African beverage and food products powerhouse that caters to 850-million people.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.promasidor.com\/dz\/a-propos\/\" \/>\n<meta property=\"og:site_name\" content=\"Promasidor - 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